Cosas que he visto. El blog de videos de Amasde.com
Campaña viral de Volskwagen: Como mejorar el mundo diviertiéndose
The fun theory es una de las campañas más divertidas de los últimos tiempos, tiene momentos realmente geniales. Los autores plantean que con pequeños cambios, se puede empujar a la gente a que mejore su calidad de vida, sin necesidad de obligarles, simplemente con humor.
En la página web, ahora mismo no disponible, se cuelgan tres videos con tres propuestas similares en el espíritu pero muy distintas en la solución:
Toma las escaleras convencionales y no las mecánicas para sentirte mejor es el lema de este curioso ‘hack’ que consigue, exactamente, lo que se proponía. Mi favorito.
Piano Stairs – The fun theory
En éste consiguen que la gente encuentre divertido tirar la basura a la papelera y no al suelo.
The world’s deepest bin – The fun theory
Por último, promenten próximamente un experimento para hacer el proceso de reciclado más divertido:
Empty bottle arcade – Coming soon
Para los interesados, en la web de la campaña hay un premio de 2500€ para quien proponga ideas similares en ayuda del medio ambiente. ¿Alguien se anima?
Links relacionados:
- Página de la campaña (si no funciona, aquí está la cache de google)
- Canal en Youtube.com
- Web de Volskwagen (publicita coches ecológicos)
| This entry was posted by darzveider on October 13, 2009 at 1:15 pm, and is filed under publicidad, video. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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El jabón mas chulo que nunca robarás (de un hotel)
about 4 months ago - 3 comments
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WC / CV
about 5 months ago - 2 comments
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about 10 months ago
Campaña viral de BMW: Como mejorar el mundo diviertiéndose:
The fun theory es una de las campañas más divertid.. http://bit.ly/1ICyzy
This comment was originally posted on Twitter
about 10 months ago
Yotubos: Campaña viral de Volskwagen: Como mejorar el mundo diviertiéndose http://bit.ly/1ICyzy
This comment was originally posted on Twitter